|Lupita Nyong'o for Lancome | photo credit: usmagazine.com|
I knew it wasn't too long that the award-winning Kenyan-Mexican beauty, Lupita Nyong'o, will snag her own beauty campaign and is now the new brand ambassadress for Lancome! The photos we have seen of her, from her fashion choices to her beauty looks, have defined the beauty we have grown accustomed to.
In the Philippines, we have a totally different mindset when it comes to darker skin tones. We have too many don't's than do's when we speak of our skin color. To a point that our beauty industry is focused mainly on whitening and lightening products just so the darker skintoned women can catch up to the mentality that fair women have it better.
When Lupita Nyong'o started grazing the red carpet, many are surprisingly shocked and yes, very impressed, on how well she dressed herself down to the lipstick choices that she made. Against her ebony skin are pastel and ever so bright gowns and ensembles. She donned pale milky pink lips, coral eye makeup and bright blue lids. She pulled off every makeup and fashion looks that we all thought wouldn't suit women of color...
And that makes her extraordinary for me, well aside from her unwavering talent in the film 12 Years of Slave that made her all deserving of her awards. I love how she saw that her skin should not be dictated by the norms. It makes my job, as a beauty and makeup advocate, easier to show you that our skin tone, our face shape, the way we were built doesn't come into play when we want to enjoy the world of beauty.
Lupita Nyong'o expressed further that with this new partnership with Lancome, "I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself".
It's a great move for Lancome to be able to nab the extraordinary Lupita. I hope that more beauty brands will follow suit and choose more women who represents the majority, the real women that is you and me.