Ellana Minerals is taking mineral makeup to a whole new level!
They have recently relaunched and have revamped the whole brand! And I couldn't be happier! It's high time more people recognize what a great brand Ellana is! They have a fabulous product line that rivals foreign makeup brands. Yes, I said it. I did because I have tried their products for years and can attest how effective it is!
Theresa Carbonel had a simple vision when she started creating mineral makeup. She wanted every Filipina to be able to try the beauty and benefits of mineral makeup. And she accomplished it in few short years that Ellana Minerals became a staple to a lot of women who took makeup seriously. I was luckily one of those who witnessed its growth. Even had a chance to earn a few bucks by feeding my own mmu addiction through their reseller program. I was able to share this love to many of my friends who until now are using mineral makeup and have switched to vegan brushes, thanks to Ellana. :)
Theresa with her devoted hubby!
After attending the relaunch (or should I say rebirth?) of this brand, I can't help but feel a swell of pride. :) Seeing the new design, packaging, pressed formulation and the overall look made me feel like an aunt seeing her niece come of age! Yes, I am that old and not quite bitter about it anymore. :)
Ellana have come a long way and it has arrived in style. In a chic packaging with a feminine, wispy design by Filipina artist, Soleil Ignacio (who looks as pretty as her gorgeous artwork). The mix of pastel pinks, corals and purples of the packaging gave Ellana the look it embodies, softness, femininity and a slight allure. Well, that's my interpretation.
Mineral makeup is very simple. It's the simplest type of makeup out there... not only with just a handful ingredients that assures you breathable, lightweight feel but efficacy to bring out the best of your skin. Poreless perfection indeed. And if you've seen my Ellana FOTD in the past, it will greatly show you that this promise is true.
This time around, Ellana listened to many of their loyal customers and created pressed formulations for people on-the-go. Carefully and consistently testing this formulation, Ellana has finally launched the pressed mineral foundation, blusher and eyeshadow quads that is now available online!
And believe me! They are as good as their loose mineral versions! Such pigmentation and incredible coverage!
Now, we have no reason to keep our Ellana MMU's at home. We can take them with us where ever. Without fear of spillage or mess. :)
But I'm glad they still have them in their original formulation. :)
Personally, I never had a problem with the loose mineral type. Since I've been using mmu for a very long time, I got use to it that spillage wasn't a problem at all. :) But for you who are worried of the mess or wasting such great product, you can now enjoy the pressed mineral and still get the same results! Poreless perfection! :)
One the products to look out for are their cream blushes! Oh boy are these a wonder. I sat with some of Manila's top bloggers during the launch and we were all impressed with the cream to matte finish of this blush. A simple swipe will reward you with oozing pigmentation!
Check out the swatches below. :)
I'm in love! Like Pokemon, I plan to collect them all!
Naturally, you can expect reviews of the NEW Ellana Minerals here in the future! I can't wait to share with you this great brand that is truly homegrown and made for all Filipinas. :)
Can't wait for my review? You can now check them out at ellana.com.ph and purchase through numerous payment methods. Want to check them out personally? Visit them at Crossing Trinoma, The Ramp at Shangri-la and Glorietta or their main office at Unit 203 La Fuerza Plaza 2, Sabio cor Chino Roces Avenue, Makati.
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