clinique ddml

Feature | Clinique Dramatically Different Moisturizing Lotion +


If you've owned at least one bottle of Clinique Dramatically Different Lotion for the past 10 years, then here's an interesting fact for you. That bottle is included in the many DDML sold by Clinique that could fill Big Ben 1.77 times and the Eiffel Tower, 8.1 times!

Did you know that the famous cult fave Clinique Dramatically Different Moisturizing Lotion just got a makeover? For the past 6 and half years, Clinique and its team of highly skilled dermatologists and researchers to reinvent and make DDML work better to moisturize our skin. This very much preferred product by millions of women will now have double power of protection and moisturization.

Combining the previous ingredients along with 3 new ones, Clinique has made DDML a formidable skin care, able to provide the skin its best against pollutants, free radicals, and other things that takes a toll on the skin.

So what's in the new Clinique DDML, find out by clicking read more!

The new formulation provided 54% improvement in skin's barrier strength in 8 weeks without changing the famously silky texture and double the moisturization levels for comfortably hydrated skin all day without the extra drop of oil. Getting moisturization power from 3 new ingredients: Hyaluronic Acid that helps hold moisture on the skin, Glycerin is a humectant that maintains and attracts water from air, and Urea mimics the function of a healthy skin.

Find out more about the new formulation of Clinique Dramatically Different Moisturizing Lotion+ with the Q&A with Janet Pardo, Senior Vice President, Global Product Development, Clinique.

1. So many people have grown to love DDML over the years. Why would you change the formula, today?

Clinique is consistently researching new ingredients and technology to modernize its products and ensure clients receive the maximum benefits. The world has changed since DDML was launched in 1968, and consumers need more from their daily moisturizer. As a leader in the skin care industry, it’s Clinique’s duty to provide a solution.

We work closely with our formulating dermatologists Dr. David and Dr. Catherine Orentreich to learn about people’s current skin care needs. Their patients have noted skin sensitivities caused by environmental assaults that the doctors have diagnosed as a weaken skin barrier. Clinique treats dermatological concerns so it was our duty to reformulate the Dramatically Different Moisturizing Lotion in order to help skin keep in the healthy essentials and better resist environmental influences.

2. Is it true that the creamier the texture, the better it moisturizes?

False. While it might seem logical that the thicker the cream, the more effective it is, the question is: effective at what? It is certainly more occlusive, which means it sits on the skin’s surface and may prevent moisture from escaping.

3. Should women use different types of moisturizers at different stages of their lives? For example, are lotions more targeted for teens and creamier formulas targeted for women?

This isn’t necessarily true. Skin care technology has made dramatic strides in recent decades, so light weight moisturizers can be packed with powerful ingredients that work elegantly and invisibly, no matter what your age. It really depends on the users preference and what end benefit she is looking to achieve.

4. Why doesn’t the new Dramatically Different Moisturizing Lotion+ contain sunscreen?

Dramatically Different Moisturizing Lotion+ is for use twice daily; morning and night. Sunscreen is for use during the day when skin might be exposed to the sun’s rays. Also, when you add sunscreen ingredients, you change the texture of a product. Loyal DDML users have always been profoundly attached to its inimitable texture - and that is a delicate aspect of any well made formula. However, since the new Dramatically Different Moisturizing Lotion+ is very lightweight, we always advise using a moisturizer with SPF on top of the lotion, especially if you are not using a foundation with sunscreen.

5. What does “balance” mean in the context of great skin?

Physiologically speaking, balance has to do with the proper ratio of oil and water in the skin, so that it’s neither dry and irritated, nor greasy due to over-active oil glands. Clear, hydrated, calm skin that functions unimpeded is skin in balance. That’s healthy skin.

6. Clinique products are Allergy Tested. What is the difference between “hypo-allergenic” and “allergy tested?”

Although the word hypoallergenic appears on many beauty products, there's no agreement on what it really means which is why we set our own standards for ensuring skin's comfort. All Clinique skin care products are allergy tested by a medical research organization under a dermatologist’s supervision. Each formula is tested on 600 people twelve times for a total of 7,200 applications. If a single one of those 600 shows an allergic reaction, the formula is rejected.

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