Shen Goes Shopping | Roy & Biv at Trinoma

What's at the end of the rainbow? It's not gold! It's Roy & Biv!

Roy & Biv is a concept novelty store that caters to all the colors of the spectrum. Their store is sectioned like a rainbow hence the name ROY & BIV. A wordplay on the acronym ROYGBIV (Red, Orange, Yellow, Green, Indigo and Violet). So you bet that Red, Orange, Yellow, Green, Blue, Violet and Indigo has a spot in this store. Even Teal and Pink has it's shelves, too! Just take a look!

It's an OC's Haven! Everything is sectioned by their respective colors and in all sorts of hues. Roy & Biv carries various items, from accessories, quirky stuff, clothing and decors. They have wallets, accent pillows, coin bank, Matryoshka dolls in all colors, backpacks and even dog beds! I seriously couldn't decide what to get. 

Roy & Biv comes to mind when I'm looking for gifts, giveaways and unique piece. You can definitely see how well curated the items are. I was able to find things there at I wouldn't have found elsewhere. Price range varies and I understand why some items are a little more than on higher end and yet, you can find a tassel earrings for only P150. 

It was both refreshing to shop because all are arranged by colors and at the same time exciting because each color has its own certain items that is so beautiful and one-of-a-kind. The red skull in particular was an eye-catching piece. 

One thing is certain, it's hard to go out of the store without buying anything.


I wear red every Monday because it's considered lucky in Feng Shui but it's also a warm shade that brings life to a room.

Orange will always be a fun color me. The Dreamcathers will make a nice accent againts a white stark wall.

Yellow for me is the hardest color to pull off but it brings so much life! The accessories in this shelves were TDF! Definitely for anyone who wants to improve their mood.

Oh, Green! You are my mom's favorite shade and I am liking it recently. There's no color that screams freshness and rebirth that a vivid verdant shade. 

I loved the selections of the fashion pieces in this shade.

And this is the color I spend time the most. Choosing what to get was sooo hard. I want them all!

Teal and Blue sections has candles, throw pillows, ocean inspired decors, bright accessories. and an ocean blue globe! I got the tassels earrings, dog bed and also the glasses. Yes, I spent good money on these sections and came out happier than ever!

Blue is my color. Not only do I think it looks good but my active personality loves the calming effect of this shade.

The Indigo/Violet section had every hue of purple. This is one of their more popular color I was told. And also Purple means royalty and high fashion. 

Another popular section is PINK! 

TRIVIA: Did you know that the color Pink used to be associated to baby boys? This shade which is now associated to girls and women is made for baby boys because it is a lighter version of red, a color that is associated to grown male. Back in the olden days, they would only use a small amount of red dye for the blankets and garments of newborn males. Interesting factoid, right?

But no matter where it started, we enjoy now this shade in all fabulous hues! Just look at all these cuteness!

Just look at the cute birth! Gigil!

I think I'm starting to see the beauty in color yellow!

Want to shop at Roy & Biv? Visit them Glorietta 4, Trinoma, Alabang Town Center, Ayala Center Cebu, and SM Seaside City Cebu.

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