Benefit's Brow Game is not just strong.... It's SPECTACULAR!

Who in their right mind will launch a 40 piece Brow Collection in one go?? Benefit Cosmetics, of course! Somebody just hit the beauty addiction hard and Benefit is the only one who can pull it off. Can you think of anyone else?

Benefit Cosmetics blind-sided the whole world with the revamp of their brow products and they did it in the usual Benefit style! Lots of fireworks and confettis! Like Beyonce coming out for an encore when we thought the show was over! Waaahhh!!!!

Be still our beauty addict hearts, this July your brows will never be the same!

Yes, I got first dibs (tee-hee!) in trying out these products! Some revamped, most are new and in more shades than ever before, in a shiny Vegas-worthy packaging! This collection is not just a collection, it's a whole new show!

Benefit, however did not take full credit for all the glory of their new Brow Collection, it's beccause of us that we now can enjoy an assortment of Benefit brow products in all the colors that would suit it. Listening to more and more feedbacks and women who wants to switch to Benefit, this cheeky brand just upped their expertise in anything that has two do with brows!

Benefit thought is high-time to give everyone what they want! And by that, they mean EVERYTHING we want! From precised-point brow pencil, gel browliner and even as simple as cute pink sharpener. I have never seen anything like it! Benefit did it again!

Bianca Valerio played host to this event! At this point, we weren't sure what was going on and what kind of event it's going to be. But we knew it was going to be great since they turned Revel at The Palace into a Magic Show-inspired event!

We were bracing ourselves as Benefit Cosmetics Philippines General Manager, Donna Shaw (aka Captain Gorgeous, I'll include Flawless in there for this babe!), tells us the story of this collection that took three years in the making!

And look who flew in to share with us this awesome news! None other than, Jared Bailey, Global Brow Expert of Benefit Cosmetics! How lucky did we get. I wasn't able to take a picture but he came out of this huge top hat. (see photo below)

And naturally, the Global Brow Expert is the one who introduced us to this MASSIVE brow collection that took Benefit Cosmetics has been cooking and perfecting.

And of course, along with Selina, these two showed us how to use and how each product performs on different kinds of brows!

And when they showed us these.... Well, suffice to say, we all went nuts!

So much products to swatch, so little time!

But here's a rundown of some of my initial picks. I tried the best as I could to give each a try but with all the festiveness and drooling, I was possibly spacing out and close to fainting from having all of these on my lap to play with.

Benefit Browzings
Browsings now come in 4 shades to better suit all shades of brows!

NEW Gimme Brow Volumizing Brow Gel
NEW ka-Brow! Eyebrow Cream-Gel Colour
Goof Proof Brow Pencil and Precisely, My Brows Pencil
The NEW Benefit Brow Collection!

This new collection will be available on July 2016 at your favorite Benefit Cosmetics Counters!

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  1. Waaahhh! I can't wait to get my hands on these babies especially the brow zings!


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