Do you still remember your first attempt at putting on an eyeliner? How about the very first night you tried smoky eyes?

We all have come a long way from the newbie makeup lovers we used to be some years ago to now makeup mavens and addicts! Gone are the days we would have only have a few selections to choose from when it comes to makeup.

Now we have about hundreds of brands to choose from. Want the blackest black eyeliner? There's Happy Skin Eye Am Here To Stay 24H Perfect Black eye pencil. How about the brightest yellow shadow? Well, I'm not sure what you want to do with it but if you feel like doing a rainbow makeup look, then you can hit up the BYS Cosmetics Counter. What about a pigmented and yet affordable everyday eyeshadow palette? Maybelline's TheNude Palette got you covered.

Lots to reminisce but so much more to look forward to, right? Everyday many beauty brands make Philippines its home. More precisely, they make SM Beauty their home! There is always something new to discover at SM and we will never ran out of options. Ever! :)

. It was a jampacked event with prizes to won, fun activities and workshop by no less than the effervescent Valerie Chua. Bianca Valerio also hosted the event which made it all the fun since this girl is as much a a beauty junkie as everyone in the crowd.
But wait there's more! The whole of October 2015 is going to be crazy. Drop your crayons, put away those adult coloring books. Your eyes is going to your focus with a month-long sale on eye makeup products!! Up to 50% discounts on all the brands that SM Beauty carries!





So whether you are out a newbie out to discover your talent in eyemakeup or a veretable makeup addict, be ready to hoard! Brands like L'Oreal, Maybelline, Max Factor, Covergirl, Revlon, BYS, NYX, Elf and more will having lots of promos in their counters all month long.