Product Review: In2It Shiny and Matte Liquid Eyeliner

To be perfectly honest, I am not a fan of liquid liner with the soft thin brush hair that seem to make eyelining application go haywire. In my early attempts to try liquid eyeliner, I had the most difficult time ever imagined that I just gave up. But makeup school required me to use one again and well, I didn't have a choice. Apparently, it only take one thing to get the hang of using this seemingly difficult task. Practice, I just needed to practice. Easy feat? Not so much. But now, I don't find this small bottle daunting. :)

In makeup school, we were required to have 2 liquid liners, one in black and the other in brown. The ones I got was the In2It liquid liner. When I recently ran out of liquid eyeliner, I immediately went back to In2it and got their Shiny Line Define Liquid Liner and Matte Liquid Eyeliner Waterproof, both in black. As if you see me in anything but... :)

It's really a fabulous looking liquid eyeliner that is very much easy to use. Back when I was in makeup school, our instructor would tell us the liquid eyeliner is one of the best way to achieve the ever so popular winged-tip eye makeup look. Of course, at that time, I was dreading the moment that I will have to actually make use of it.
But thankfully, it wasn't as difficult as I thought it would be to apply liquid eyeliner to another person. I actually got the hang of it. :)

The brush is very thin and flattens into a straight flat brush for a more precise application. I've had my old In2it liner and the brush din't show any sign of wear and tear.

Matte and Shiny

Consistensy is well, liquid, but not too much that i had a hard time using it. It's surprisngly easy to apply especially when you've had experience using gel or felt tip liner.

What I love...
1. How it instantly opens up my eyes with one application.
2. The Shint, patent-like look of liquid liner.
3. Makes a good cat eyes.
4. Easy to tote around even when travelling.
5. The brush makes applying real easy.
6. Comes in different finishes and colors!
7. Available locally.
8. Great for doing face paint and body art. (ie. avant garde makeup)
9. Staying power is pretty decent...

What I don't...
1. Takes a while to get use to...
2. Not really that user-friendly.
3. Takes a while to dry.
4. Liquid liner tends to go goopy when not being used (this happened to my brown liquid liner)

Tips in using Liquid Eyeliner:

1. Swipe bruse once or twice on the mouth of the container
2. To have certain control in applying, rest your pinky finger on your cheek.
3. Slightly tug your eye lid to your temple and make it a lot easier to trace the outline of your eyes.
4. To make a wing tip, just flick the brush up ward to the outside of your eyelid. Make it as short or as long as you like my drawing it in to your lids.
5. Keep an eye makeup remover for liquid liner boo-boo's.
6. Do not apply on your waterline.
7. Liquid liner takes a while to dry, keep your eyes close to avoid ruining your makeup woth liquid liner stains.
8. Keep the liquid liner tightly close when not in use to keep the consistensy.
9. Use a cotton bud to remove mistake. This will lessen the need for you to redo your makeup altogether.

I still have a sort of love and hate relationship with liquid liner. I usually don't use this but there are days that I know that only a liquid liner can enhance my look. Not to mention that I'm quite adept to use this on others. For those who are up for the challenge, you can get yourself a liquid liner. But if not, there are other liners out there that can do job just as beautifully. :)

In2it is avilable at Watson't Beauty Store, Beauty by SM and other leading department stores nationwide.

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  1. im still on the practicing part. i cant seem to do it properly though :(
    pag nkkta ko sa iba parang super lined and ang gnda ng pgkakalagay.
    pag ako mas madalas ung parang drawing ng bata. hehe. but as u say, practice makes perfect. so i keep trying :) goodluck sa nccultivate na wrinkles sa mata ko

  2. Thanks for your tips and review of this brand.. i only use the ever bilena (?) one because it's cheaper and i don't want to waste much money on liquid eyeliner kasi di pa ako sanay... but i might just use this... it's pretty reasonable priced :)

    hazel (

  3. i really can't get the hang of nail-polish type eye liner applicators. :( shen, could you recommend a cheap pen-type liner instead?

  4. i've tried nichido liquid eyeliner too the plain one but i can only do perfectly sa one eye haha. followed you sis, hope you can follow me back :D

  5. your review is so detailed and i love it! thanks!


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