Launch Month: September 2009
Suggested Retail Price: Php 6,195.00
Distribution: Lancôme Paris, 1/f Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang, Marionnaud Mall of Asia

Lancome expresses:

"At the very origin of your skin’s youth: your genes. By expressing themselves, the genes produce specific proteins that can be found on the skin’s surface. These proteins are the skin’s signature of youth. With age, their presence diminishes.

Today, for every woman, Lancôme changes the face of skincare with the first Youth Activator GÉNIFIQUE. Now, revive genes’ activity and stimulate the production of youth proteins.

Drop by drop, skin is infused with life. Vibrant with youth, skin looks as if lit from within – breathtakingly radiant. Its youthful quality returns: cushiony soft and velvety to the touch. Skin’s tone is astonishingly even; its texture dramatically refined.

With a 10 year genomics[1] and proteomics research program and 7 patents for outstanding efficacy, Lancôme invents the first skincare that revives the activity[2] of the genes of youth.

Our Research Laboratories have identified a protein profile specific to young skin. Using our in vitro reconstructed skin model, we have been able to demonstrate that the concentrated innovative active substances in the Génifique formulation relaunch the activity of certain genes, thereby boosting synthesis of the proteins that typify young skin. In this model, the skin recovers the profile of youth after 6 hours.

Beyond the genetic revolution, major advances in genomics and proteomics

As we stand on the threshold of the XXIst century, research into genes is at its height worldwide. Deciphering the language of the genes in our DNA, the instructions they contain and the proteins for which they code, are just some of the challenges scientists face in the coming years.

The aim is to explore the role played by genes in the natural ageing process. We cannot predict the biological impact a gene will have in a given tissue by simply being aware of its existence, or even the role it plays. Equally important is the cascade of biological reactions the gene triggers, by this we mean the actual perceptible and/or visible result it induces.

The moment the gene is expressed means that it is activated.

With the Research Laboratories’ understanding of the visible changes arising in skin over time and their teams of scientists focused on outermost layer, Lancôme makes its most amazing discovery, running over the surface of “young” skin like a watermark is a specific protein profile, a veritable barcode for youthful skin which changes over the years; like the signature of youth that women dream of reactivating through their lives.

This is the great challenge that Génifique overcomes today."

Shen's note: I had a chance to test this product during its introduction. A drop was placed onto the back of my hand and as i massage it around, I was impressed with how easily my skin absorbed it, leaving no trace of oiliness or whatsoever. I can't wait to actually try this come september during its launch. Maybe, this is the one I've been waiting for .



much love,
Shen



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[1] Genomics is the common term used for transcriptomics, the comprehensive study of the RNA messengers transcribed from a genom.

[2] Clinical study on skin proteins – 24 women - France